Public Relations
Athletech News Most Innovative 2025
March 20, 2025iFIT, Inc., a global leader in connected fitness and interactive content, is proud to announce its inclusion in Athletech News' prestigious list of the Most Innovative Fitness & Wellness Companies of 2025. This recognition underscores iFIT's commitment to revolutionizing the fitness industry through cutting-edge technology and immersive experiences.
Huguley Fitness Center
March 20, 2025The award-winning Texas Health Huguley Fitness Center’s journey exemplifies the transformative power of a strategic partnership with Freemotion. Adopting a holistic approach to fitness center revitalization, Freemotion was able to prioritize inclusivity, engagement, and innovation, resulting in the fitness center not only achieving financial success but also solidifying its position as a trusted provider of health and wellness services in the Texas community.
Freemotion x ZIVA
March 12, 2025Freemotion Fitness, the commercial division of iFIT Inc. – a global fitness and connected content company – is thrilled to announce an exciting new partnership with ZIVA, a global leader in premium free weight and functional fitness equipment. Through this collaboration, ZIVA will manufacture a line of Freemotion-branded free weight products, expanding Freemotion’s portfolio of strength and functional solutions to meet the ever-evolving needs of fitness facilities around the world.
Soho Works x Freemotion
March 12, 2025The new Soho Works gym powered by iFIT is equipped with a variety of both Freemotion and NordicTrack machines, ensuring members have access to diverse workout options tailored to their goals.
New Epic Plate Loaded Line
March 12, 2025Strength training should empower every athlete—whether seasoned lifters or newcomers—without intimidation. With precision engineering and next-level durability, Freemotion’s EPIC Plate Loaded Series redefines plate-loaded training, offering gym operators an exceptional return on investment while providing users with a robust, biomechanically optimized lifting experience.
THE WILLIAM VALE
September 10, 2021The new partnership will give hotel guests unprecedented wellness and connected fitness experiences in the newly transformed Fitness Center, in-room, and throughout the property.
FREEMOTION FITNESS BECOMES “FREEMOTION FROM iFIT”
June 25, 2021ICON Health & Fitness – parent company of commercial fitness equipment specialist Freemotion Fitness – has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”).
Introducing iFIT Mind
May 14, 2021iFIT enters the mental health space with iFIT Mind while pledging $75,000 to the National Alliance on Mental Illness and to the American Foundation for Suicide Prevention (AFSP).
Freemotion launches the 22 SERIES
October 20, 2020Freemotion launches the 22 SERIES powered by iFIT®, the only interactive connected cardio experience for fitness facilities
Freemotion Parent Receives $200Mil Investment
October 08, 2020ICON’s $200 million growth investment to further position Freemotion at the forefront of connected fitness in the commercial sector
Freemotion Makes Key Hire With Jeff Esswein
August 19, 2020Industry vet Jeff Esswein to join Freemotion as Vice-President of Strategic Accounts & Digital Content.
Freemotion Fitness Launches Innovative New Small Group Category: Fusion Team Training
August 08, 2020Freemotion Fitness, one of the industry’s leading innovators, has launched FUSION Team Training, a revolutionary new group training format, unlike anything we’ve seen before.
One Million Masks
May 29, 2020iFIT, the leader in interactive connected fitness, sister brand to Freemotion and owned by ICON Health & Fitness, announces the donation of one million medical-grade surgical masks to the State of Utah to assist in America’s fight against COVID-19.
IHRSA 2020 Statement
March 05, 2020Freemotion Fitness withdraws from IHRSA 2020 due to concern about aiding the spread of the Coronavirus
US$200 million investment to benefit Freemotion
March 03, 2020A $200 million investment in iFIT – the industry-leading, interactive fitness streaming platform – is poised to propel Freemotion Fitness to the forefront of connected fitness and will be on full display this year.
Freemotion Launches the Innovative CoachBike™
January 09, 2020Freemotion Fitness, the global manufacturer of pioneering fitness equipment, has unveiled its ground-breaking CoachBike™, a state-of-the-art, content-driven indoor bike that delivers a game-changing, interactive personal training experience for riders.
New Director of Business Development
December 02, 2019John Harris hired as Director of Business Development as Freemotion prepares to make a big impact in 2020
Freemotion flies the flag for inclusivity!
November 07, 2019Global fitness manufacturer teams up with all-star duo to shine a spotlight on inclusivity at the 2019 Athletic Business Show.
Continued Focus on Education with new appointee
October 24, 2019Freemotion Fitness, one of the world’s leading fitness equipment manufacturers, has added another key member to its team with the hire of Jill Drummond as Global Education & Program Manager.
Director of Sales for Canada Appointed
October 18, 2019Freemotion Fitness, the global manufacturer of premier fitness equipment, has appointed Sheldon Guy as Director of Sales - Canada, as it continues to actively enhance its operations in North America and worldwide.
Addition of UK Manager boosts Global Growth Initiatives
September 24, 2019Freemotion Fitness, one of the world’s leading innovators in fitness equipment, is continuing to progress its global growth strategy with the appointment of Tony Ali as Country Manager UK.
Could this be the World’s Best Treadmill?
September 11, 2019A major US study shows that the Freemotion REFLEX™ Treadmill is one of the most comfortable, impact-reducing and performance-enhancing running machines available in today’s market - delivering a game-changing member experience.
Promotion of key team members helps Freemotion’s global expansion efforts
August 19, 2019US-based fitness manufacturer Freemotion Fitness continues to grow with two key promotions aimed at continued domestic and international growth.
Leopoldo Torres: Sales Director for Latin America
August 12, 2019US-based fitness equipment manufacturer, Freemotion Fitness, has appointed Leopoldo Torres as Sales Director for Latin America, as it continues to drive forward its global expansion strategy.
Freemotion eyes European market, appoints Europe Sales Director
July 19, 2019Fast-growing commercial fitness manufacturer, Freemotion, has appointed Apostolos Seintis as Sales Director for Europe.
Year in Review
January 05, 2018LOGAN, UT – Freemotion Fitness, a leading fitness manufacturer, starts the 2018 new year strong after a banner year in 2017. The company welcomed new leadership, revealed a new brand – including a new logo and colors – and a new, comprehensive website.